We’re coming into the new year hot. There’s a whole year of new opportunities ahead, and it’s the perfect time to set goals in order to make the most of them. Then again, when we talk about a goal, some may say it triggers like a 4-letter word. That’s because we tend to throw that word around a lot! But does talking about it so much make it more important? Less important? Well, it really just depends on how you’re setting your goals, and why.
With over 32,000 wellness coaches in the U.S.* alone, the competition can be tough. When we talk about business, and your wellness coaching practice specifically, we’re talking about making short-term and long-term plans on how to arrive at your end goal over the next 12 months.
Whether growing your business, improving processes or strategies, expanding your knowledge, or other things unique to your company, merging business and personal growth is a great way to become a better coach and an even more savvy entrepreneur. That said, there’s nothing like having a supportive community of like-minded individuals behind you as you take your next steps in the coaching industry.
Goal #1: Networking
As in, increase your networking efforts. Making – as well as keeping – connections can benefit you and your business later down the road. A solid network of business and personal connections that aren’t shy about referring you to others is key to generating new leads. Marketers even go so far as to say that referrals are the second-highest source of quality leads**.
Action step: Instead of pounding the pavement nonstop, set yourself a goal to make 1 or 2 new connections each month.
Think of other coaches in the industry whose focus lies in other areas outside of your specialty, professionals in the health industry or other related fields, and beyond – people who are likely to come across someone who is in need of your services. It’s all about getting to know each other to learn more about how both of you can help one another. (Don’t forget to let them know who your ideal client is!)
Unsure where to begin? We’ve got just the thing to help you get on the right track. Join us for The Mentorship Circle and start meeting your people. This is a 5-week experiential small group program for certified coaches who want to deepen their skills as a coach through live mentorship, coaching demonstrations, and a supportive coach community so they can help clients achieve lasting results, create more happy clients, and an experience a deeper sense of purpose and impact as a coach. And bonus points! You’ll get 10 CEUs through the NBHWC.
Having a community with like-minded people to share in all of your business wins and challenges as well as help keep each other accountable can be just that extra push you need to achieve your goals.
Goal #2: Own your brand story
As in, never stop telling your story. Storytelling is part of communicating who you are as a company and what your values are to your audience. More importantly, it helps potential clients better understand what you do and how you can help them. As your company grows, consider how your coaching practice can have a positive impact on your community.
Health equity is huge for us here at Wellspired. We continually strive towards making our services and approaches even more inclusive and infused with cultural humility – so much so that we recently embarked on a social mission to give back and support causes that align with our values.
Action step: Identify your why and start sharing it.
Do you feel confident using the social media platforms you are currently on? Reevaluate your ideal client avatar to make sure you’re showing up in the right places. And that first goal of networking? Your community can help! Ask around and see what others in your position are doing. Sometimes the answers are right in front of us.
Goal #3: Team environment
Create an even better work environment – whether you have a team or are a one-person show! Your workplace should be a place where you and those around you feel inspired and motivated to give their best.
Newsflash: It’s not always about the money. A study on workplace satisfaction found that among the biggest factors in employee satisfaction*** are the work environment and career development opportunities, with compensation only ranking fourth.
Your support system is no doubt a big part of why your business is successful and showing them appreciation year-round can go a long way to keep everyone happy.
Action step: Take a poll and ask them what would make them happiest. And if you’re on your own, practicing self-reflection can help you hone in on your intentions.
Start the year off strong by setting intentional goals to keep your business on track. Need support? Join us for one of our upcoming events and let’s build healthier habits together.