The Ultimate Guide to Starting a Health & Wellness Coaching Business
How to Start a Health and Wellness Coaching Business | Wellspired Collaborative, LLC

Starting a health and wellness coaching business is an exciting journey with opportunities to significantly impact others’ lives. Beyond the profound sense of fulfillment & purpose that comes from helping clients achieve their wellness goals, this career path offers remarkable benefits and the added exciting opportunities that come with entrepreneurship. Health and Wellness Coaches with their own private practice and business enjoy time flexibility, choosing their own schedules, and the independence of being their own boss. By building a business around their passion, they create something that truly makes an impact on the world around them and their own lives.

However, the road to success is not without its challenges. You’ll need to embrace the journey and build resiliency along the way. New coaches often grapple with questions like,

  • “How do I find my own clients?”
  • “Can I make enough money doing this full-time or part-time?”
  • “How do I even get started?”
  • “How do I make sure I’m legally covered?”

These worries are entirely natural but can be overcome with the right guidance and resources. Let’s dig into the essential steps to starting and launching a successful health and wellness coaching business, paving the way for a rewarding and sustainable career.

The First Steps to Starting a Health & Wellness Coaching Business

1. Define Your Health & Wellness Coach Business Vision

First things first – what’s your dream? What do you truly want to create? Think about the impact you want to have and the change you want to see in the world. Picture it: You shouldn’t have to live in a world where people are overwhelmed by stress, unhealthy habits, or a lack of direction.

Your vision is your north star, guiding you through the ups and downs of building your business. It’s what will keep you going when the going gets tough. So, take a moment, close your eyes, and visualize the thriving coaching practice you’re about to build.

Many people brush past this step, thinking that it’s too abstract to matter. However, this vision is the foundation of your business. It’s where you’ll continue to build from and the landing spot where you’ll come back time and time again. This will be your “true north” in your business when things feel overwhelming or unclear, so spending time ensuring your vision is clear will pay dividends as time goes on.

2. Identify the Problem You Solve in your Health & Wellness Coaching Business

Have you ever heard someone tell you that you need to define your niche? Although this is true, it’s not the best place to start. First, you need to identify the problem you’re solving, and it’s not just “poor health”. This is where you need to be extremely clear on how to help your ideal client.

Your ideal client needs to know you get them and that you truly understand their struggles. Generic promises like “improve health & well-being” just don’t cut it.

Instead, pinpoint specific, real-world problems your clients face.

  • Are you helping busy moms find balance?
  • Guiding professionals to manage chronic stress?
  • Assisting individuals in achieving sustainable weight loss?

The more specific you are, the more you’ll stand out in a crowded market. Remember, your clients are looking for solutions to their immediate, costly, and timely problems.

3. Differentiate Yourself

You’re unique, and it’s time to let that shine! In a sea of health coaches, what makes you different? Is it your background, your unique approach, or maybe a specific niche you’re passionate about? Think about what you offer that others don’t.

Remember that coaching is simply a tool, like a hammer, and no one wakes up in the morning and runs off to the hardware store because they just realized they don’t have a hammer. They first have to have a need for the hammer. Then, once they get the to hardware store, they have a choice of several hammers, but which one do they pick? The cheapest one? The highest quality one? The one with special features to hold your nails without smashing your hand?

If coaching is the tool, what makes a potential client choose you over anyone else?

4. Create a Process that “Wows” Your Health and Wellness Coaching Clients

In today’s market, clients are looking to have an experience that takes them above and beyond the basics. With tech companies that offer AI versions of coaching popping up all over, it’s not enough to simply show up on a call, get some goals and action items with the client, and send them on their way.

Creating a complete experience for your clients that not only helps them solve their problems and experience the transformation they are looking for, but also does it in a way that makes the process enjoyable, memorable, and fun will not only keep your clients coming back over and over again, but will also create natural advocates for your coaching business to help refer new clients to you and grow your business!

5. Setting Up Your Coaching Business

Before you can start taking on your own clients, you’ll want to be sure you are legally set up as a formal business. This ensures a smooth and compliant start, so you’re protected all around, whether it’s reinforcing how you get paid, or making sure you have the right insurance coverage.

Covering important steps like:

  • Choose your business structure
  • Register your business with your state
  • Obtain necessary licenses and permits
  • Get liability & professional insurance
  • Ensure your business is set up correctly for tax purposes
  • Organizing your financial systems to hold money and collect payments.

Get Started with Your Health & Wellness Coaching Business

While this guide provides a solid foundation to help you start your Health & Wellness Coaching Business, our free training, “5 Steps to Jump-Start Your Wellness Coaching Business, offers in-depth insights and actionable steps to help you turn your vision into a reality.

How to start a health & wellness coaching business

This 60-minute free training will give you the 3 essential keys to creating a successful coaching practice, the 5-step framework that simplifies the journey of creating your wellness coaching business, and exactly what you need to do to create a business that aligns with your strengths, values, and lifestyle goals. Plus, if you’re a Nationally Board Certified Health & Wellness Coach, it’s approved for 1 CEU through NBHWC.

Starting and launching your health and wellness coaching business is a life-changing and fulfilling journey that offers the freedom to choose your own schedule, be your own boss, and make a meaningful impact on clients’ lives. By defining your vision, identifying the specific problem you solve, and differentiating yourself from other coaches, you’ll be well on your way to success.

Remember, the journey to success begins with a single step. Take your first step by watching our free training!

What's in this blog

Welcome to Wellspired Co.!

We help Health & Wellness Professionals grow their skills, confidence, and businesses through training and development programs, live support, CEUs, and mentorship.

Welcome to our cozy corner on the internet. We hope you stay for a while or join our newsletter to stay in touch!

-Jen Wright, Founder

Register for our Free Training

5 Steps to Jump-Start Your Wellness Coaching Business

Approved for 1 CEU through NBHWC. 

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