How To Build Authority With A Wellness Blog

When we talk about building authority, we’re talking about positioning ourselves as experts in a particular niche, field, or overall industry. We’ve all heard about the dreaded imposter syndrome – most, by experiencing it – and it’s one of the biggest roadblocks to confidently building the authority we speak of. 

But here’s the catch – building authority and facing imposter syndrome actually go hand in hand. So how does one beat imposter syndrome, while building authority…while overcoming imposter syndrome, in order to stand out as an authority? 

Confused yet?

By educating yourself with the most up-to-date information and current events, as they pertain to your wellness coaching practice! 

Because the more you know, the more you arm yourself with the knowledge others seek to learn from you. And the best way to put that knowledge to good use and start practicing positioning yourself as a thought leader is by providing your audience value and sharing what you know.  

Once you feel confident enough about just one small aspect of a topic, start talking about it! 

One great way to do this is by starting a blog. 

Now, starting a blog may seem daunting, which is why we’re sharing the three tips to make starting a blog feel simple and easy. Remember, small steps forward chip away at that imposter syndrome!

First, Pick a topic that is of interest to your clients. 

Choosing the right topic is one of the most important steps! You can do this by seeing what is trending before you make your selection. Thinking about the needs and interests of your audience. What do THEY want to ready about? 

Try doing a poll on social media to see what your audience is interested in. Don’t have much of a following yet? Join Facebook groups with common interests, and ask there. 

Second, do your research. 

This is a big one! Do not underestimate the importance of good research. Before you spend time writing and editing, focusing on getting your facts right will help to build your credibility. 

If you publish an article before doing this, you could potentially damage your credibility, which is the opposite of what you’re trying to accomplish here. 

The research phase is also a good time to gather information like stats and data that you can share and link back to, furthering your understanding of the concepts you’re talking about. 

And third, hook your audience. 

As you are writing your outline and first draft, think about how you can hook your audience immediately. A catchy title with keywords that your current or future clients may be searching for, is a great start. 

You can gather this type of intel by paying attention to what your ideal clients are saying in public forums – are there particular pain points that seem to be popping up across the board? 

We are bombarded by so much information that it is easy to scroll by without really taking anything in. Making sure your opening sentence or paragraph is a real eye-catcher can help your target audience to read your blog rather than scroll right by.

While health coaching isn’t about educating 100% of the time, marketing and bringing people into your business can be centered on education – especially when it’s something you are deeply interested in that speaks to your ideal client. Something truly magical happens when you take ownership of your education – you start to feel more powerful, and those layers of imposter syndrome slowly start to melt away. The more you know, the more confident you begin to feel talking about what you know. And the more you share, the more you begin to step into that expert role and really kick your wellness coaching practice into gear!

If you’re in need of more support with your wellness coaching practice, join our waitlist for our Wellness Coach Business Academy Foundations – a 12-week group program that will cut out the guessing game of creating a coaching practice, help you build a business that aligns with your values and lifestyle goals, and position you as the authority when it comes to your clients. 

Let’s kick imposter syndrome to the curb!