5 Myths That Are Holding Back Your Wellness Coaching Career

So, you’ve just crossed the big milestone of getting your coaching certification, and you’re all set to turn that dream of running your own coaching practice into a reality. Congratulations!

It’s an exciting phase, right? 

As a coach who started their own coaching practice back in 2016, I can tell you from personal experience that starting my coaching practice was the best decision I ever made. 

The benefits of choosing my own work schedule, who I wanted to coach, and when I wanted to coach them, and being able to coach them in a way that led to real, life-changing results for my clients, has been the most fulfilling experience, far outweighing the passion (or lack of) I felt for my corporate job. 

There is nothing more rewarding than one-on-one sessions that leave both you and your clients feeling inspired without dealing with all the typical office nonsense, like staff meetings, unnecessary paperwork, or tacked-on responsibilities that aren’t in your job description. 

When you own your own coaching business – You get to decide what you want to do, where you want to do it, and how much you want to charge. 

Talk about total empowerment. 

But then, those nagging doubts start to creep in. 

Can I really make starting my own business work? 

Is the health and wellness coaching market too crowded? 

Having fears and doubts when you’re stepping into a new adventure are to be expected, and you’re not alone. Many coaches often wonder the same thing. 

However, with a proven plan and a step-by-step process for starting your business, most of these common fears can be left behind.

Let’s break down some of the most common myths together and talk about what’s real so you can step confidently into creating that enriching coaching practice you’ve been envisioning.

Myth 1: I Could Make More Working As An Employed Health Coach

Reality: Things aren’t always what they seem.

One of my mentee coaches once told me, “I don’t think my boss understands what a coach is.”

She was working for a physician’s office—a seemingly dream position for a coach—and yet she was being tasked with filling out insurance billing paperwork, calling patients to schedule follow-up appointments, ordering lunch for the office, and filing paperwork in the office that didn’t have anything to do with her role as a coach.

Then, there was another mentee who worked as a corporate wellness coach. Again, this was a seemingly amazing job opportunity for a coach, and they sat in staff meetings, listened to HR updates, and scheduled the latest month’s “wellness challenge” to go out in the company staff newsletter that no one ever read. 

Sadly, roles like this promise the dream of being able to work with clients, make an impact in their lives, and feel like the coach fulfilling a greater sense of purpose in their lives, only to feel more like an administrator in the business. On top of that, these roles rarely hire for more than $50/hour. (I’ve even seen some coaching jobs for as little as $20/hour!)

That means even if you charged only $100 per one-hour coaching session, you could work half the hours and still make the same amount while doing the work you love and enjoying all the other benefits of owning your own business.

Myth 2: Only Established Coaches Can Charge High Rates

Reality: I charged my full rate for coaching within 6 months of starting my coaching business.

Being an established coach is not a requirement to charge your full rate as a coach. 

There are many factors that go into being able to charge the rate you deserve as a coach, but the biggest influencers will be your confidence and getting clear on who your ideal client is.

Let’s start with your ideal client – knowing who you serve and how you help them are the first steps to being able to market your coaching practice. The more clear you can get on the struggles your ideal client experiences and how you help them overcome those struggles, the more likely they will be to want to work with you and, therefore, pay you!

The clearer you are about who you help, how you help them, and the transformation you help them achieve, the more confident you will be when you talk to your ideal client and charge your full coaching rate. 

Everyone starts in different places when it comes to how confident they feel. But the good news is that confidence can be built with consistent and specific actions, and you get to decide how quickly or slowly you want to build it. 

Myth 3: I Need a Large Following to Make a Good Income as a Health Coach

Reality: False.

In fact, being a successful coach doesn’t require being on social media all the time, completing stunts to “go viral”, or constantly trying to think up new ways to get people to notice you online. 

Success in coaching doesn’t necessarily depend on having a large audience. It’s more important to be talking to the right audience. (See myth 2)

Additionally, learning how to build strong referral relationships in your coaching practice with allied health professionals is one of the best and easiest ways to fill your calendar with clients who are excited and committed to working with you, and that doesn’t require any social media posts!

Myth 4: Successful Health & Wellness Coaches Need Expensive Marketing

Reality: Effective marketing doesn’t have to break the bank.

You do not need a complicated website, expensive logo, or complex marketing funnel to get started. In fact, many of the most successful coaches begin with straightforward, low-cost marketing techniques that focus on building relationships and demonstrating value.

Remember, the essence of good marketing in coaching revolves around building trust and delivering value, not necessarily spending the most money. Start simple, measure your results, and adapt as you learn what resonates with your audience.

Myth 5: I Can’t Compete with So Many Other Health Coaches

Reality: Yes, the number of coaches is growing at a fast rate. But that’s only because health and wellness coaching is becoming a more recognized industry, and that’s a great thing.

The key to standing out in a crowded market is to get crystal clear on identifying your ideal client and narrowing in on the problem you help them solve. Get specific.

By specializing in a specific area of wellness coaching, you can target underserved segments of the market.

Think about it this way: As a full-time coach who takes on one-on-one clients, 30 clients a week would be considered a pretty full load. (I’ve known coaches who have taken on more but found it wasn’t sustainable. So, they raised their rates and reduced the overall number of clients they worked with. #problemsolved!)

With over 250 million adults in the United States alone, 30 people is much less than even 1% of all the adults in the U.S.

Niche coaches often see higher engagement and can charge premium rates because their specialized service meets specific client needs more directly.

And… A Bonus Myth (it was too good to leave out): It Takes Years to Build a Profitable Health & Wellness Coaching Business

Reality: While building a business takes time, strategic, consistent, and intentional actions can accelerate growth. 

You might even be surprised to find out how many clients you need to work with to make a sustainable living as a health and wellness coach!

Here’s an example:

Let’s say you charge $300 a month for coaching and work three days a week. Each day, you coach four clients who meet with you every other week.

3 days a week x 4 clients = 12 clients

12 clients every other week x 2 = 24 total clients

24 x $300 = $7,200 a month, which is $86,400 a year.

Now, you’ll want to account for taxes and any expenses you will have in your business, but even this simple model shows you how easy it can be to work towards a profitable coaching business.

Taking Action

While it’s smart to be aware of the potential risks involved with starting a business (as with any business), these myths can create unrealistic views of the challenges of becoming a health and wellness coach and starting your own practice.

Understanding the realities and adopting a strategic approach can help you build a profitable coaching practice much sooner than you might think.

If you’re ready to jumpstart your wellness coaching business and bypass these common pitfalls, we invite you to join our free live training: 5 Steps to Jump Start Your Wellness Coaching Business.”

During this workshop, we’ll be covering the essential pieces you need to know about starting a health and wellness coaching business:

  • Uncover the 3 essential mindset shifts for creating a successful coaching practice.
  • Learn the 5-step framework that simplifies the journey of creating your wellness coaching business.
  • Find out exactly what you need to do to create a business that aligns with your strengths, values, and lifestyle goals. This will allow you to have a greater impact on the lives of others while fully embracing your own.

Plus, it’s approved for 1 CEU through NBHWC, and it’s free.

Register now and take the first step towards a successful coaching career that not only fulfills you but also makes a meaningful impact on the lives of others!

Click here to register for this free training!

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